Avoid sitting back in the hopes that you will find a career in music- rather step-up and make things happen! Below are 5 ideas you can use to kickstart your career and to ensure you build the right foundation for success over the long term in this industry.
1. Know What Your Goals Are
This may sound like an obvious one. You might already know that you would like to “make it”, when it comes to this industry, but have you thought about what making it should look like?
Begin with your short-term goals. If you are a musician that has not yet played in a show, perhaps going after an opening-slot anywhere locally in the next 2 to 3 months should be your initial objective.
If you are interested to starting a label, first choose a name and conduct the paperwork needed to start up a business in the following 6 weeks is regarded as a great starting step.
It does not really matter if you are only starting out or you are already far along in a music career, what you should be doing next will need a 1st step. Identify your first step and then the steps that need to follow from there.
When the paperwork is completed, for example, will you be ready to sign on your very first artist? Think about what you would like to achieve over the following 12 months. Break this down into achievable steps and assign deadlines for every step. And then more importantly, go out and do it.
When you focus on smaller goals and you complete them, it will make you feel more productive in comparison to spreading yourself thin over many ideas. It will help you to feel productive as you are more focused on achieving one goal at a time.
2. Go Out There In Person
Your life cannot play out from just your keyboard. Success in the music industry is also linked to the type of people that you know, and these people that are able to assist you with helping your career to excel are not going to pitch up on your doorstep. You need to go out and mingle with the people that can potentially open the right doors.
Take a few chances and prepare your self to get shot down. It is normal to hear the word “no” when it comes to the music industry. In fact, this is something you will need to become accustomed to. At the end of the day if you are not putting yourself out there, you are missing out on potential opportunities.
Also avoid thinking just because where you live in an area far from the Music Map there is no one to meet. Start off small and start by calling the booker who works at the only club in your town. Or contact a music reviewer who works for your local newspaper. You are never alone, trust me. The large networking events are definitely a highlight, but start off by first conquering your own home court.
3. Make Yourself Known Online
It is true that a music career and life cannot play out from behind your keyboard, yet today it is difficult to start out as a brand new artist if you don’t spend some of your time online.
Avoid the rumors of “you have to be on X site”, as websites constantly change anyway. Instead look for one or more of the social media platforms that you feel comfortable with and make sure you use them regularly. Additionally, get on Spotify and get plays and streams. Avoid spreading yourself thin, you just need to feature somewhere and you need to ensure you are on these platforms regularly to build a community when it comes to your fans.
If you are still in the process of breaking into the actual business side when it comes to music, then social networking should be focused on joining up with music business communities. Finding someone online that might assist you getting a foot through the door might be a Facebook update or Tweet away.
Again avoid the mindset of whether this website is fashionable or not. Find one which works well for you, followed by focusing on making this work. Keep in mind that social media is just one of the elements, you will also need a website that allows you to control your own identity as well as build up your “brand”.
4. Finding Your Team
There will be things about career where you excel. But there will also be some things you are not so great at and these are things that someone else will be able to handle on your behalf. Identify the differences.
Finding a team does not need to be expensive or corporate. For example, are you a musician that is struggling to keep up with booking and scheduling your shows? Well you could give these tasks to someone that is great at scheduling musician shows and would love the opportunity to show how well they can do it. Join up forces. Cooperation and collaboration really mean a lot, especially if you are only just starting out, regardless of the role you would like to land.
If you already have a couple of things on the go for you, finding an agent, manager, label and PR company along with others can assist you in stepping up to your next level. This does not mean you are giving away your rights or creative control. Keep in mind that this all about establishing YOUR team. Your team needs to consist of people that are like-minded.
5. Get Yourself Prepared And Together
The music industry is nothing like the world of banking, yet it is still classified as a Business. If music has become your job you have to treat your career as a job. Keep this in mind:
Contracts will protect friendships as well protect you and your rights. Never feel embarrassed to ask for a contract and also seek professional advice before you sign one. Stick to your appointments, making sure you arrive on time, while keeping any communications professional. You should also think carefully about your expenses and meet up with your deadlines.