Myth 1: Automated SEO tools are an effective and cheap solution
Do you really believe that there is anything which will let you relax and make lot of money without doing anything. It’s just like any business where you have to put time and talent effectively. Search engine and many websites know that this is an automated submission and not a regular one.
Myth 2: Stuff the Meta Keyword and Alt Tags with keywords
Well search engine looks Meta tags only for reference, they actually do not use them for any ranking. Similarly putting some description in alt tags is important , but stuffing keywords is highly discouraged. These alt tags are meant for slow speed connections or in cases where images are not loaded , so showing your stffed keywords will not be beneficial at that time.
Myth 3: Fill your website with loads of text in small fonts
Well this technique no longer works, search engine are now intelligent enough for these tricks. There are webmasters who changes the fonts of H1, H2 tags in CSS , but believe me, search engines knows the font style and give preferences accordingly. Also be away from invisible texts and links.
Myth 4: Cloaking is a good idea
A “cloaked” page is a page that shows one thing to the user and another to the search engines. Again, because the search engines want valuable content provided to the user, they may devalue or even drop your site altogether if they spot this technique.
Myth 5: Don’t hire SEO experts; just let your “web guy” do it
Would you let your accountant create your website? Then why are you letting your web guy to do SEO, There are many complex strategies and processes involved in doing good SEO which needs lot of experience and knowledge and I have seen many web guys leading websites to be banned by doing hit and trial methods.
Myth 6: PPC ads help/hurt SEO.
Many people believe that running Google AdWords can affect organic rankings of their site. Some believe it will bring their site up, some believe it will bring their site down. PPC ads have nothing to do with SEO and have no influence on organic rankings.
Myth 7 : You must update your website frequently.
Some of the highest ranking websites in Google haven’t been updated in years. Frequent updates will probably increase the search engine crawl rate but won’t help your website rank better. If your site doesn’t need a change, don’t change it. Focus on quality of pages.
Myth 8 : Your site will be banned if you buy links.
There is no efficient way to figure out whether the link is paid or not. Even if they somehow figure it out, they won’t ban the entire site. It would be silly to ban entire websites because of few advertisements. Search Engine won’t count those links.