Photos & Guest Posts
There is no denying that one of the most effective ways to raise your search engine rankings and overall presence on the internet is to offer to guest post for multiple bloggers. However, getting bloggers to allow you to guest post on their site is easier said than done. When explaining my job to my friends, the first thing they said to me is that it must be hard to think of different things to write about all of the time to avoid duplicate content. If you are a creative search or SEO professional, you are probably thinking what I thought: Writing unique guest posts is the easy, fun part. The hard part is getting the blogger to respond to your emails and allow you to post on their site.
Bloggers receive hundreds, if not a thousand, requests from individuals like you and me every week to guest post on their site. You need something to make your guest post stick out as unique and ordinary like a great photo! A great photo helps a guest post stand out and is a great selling point to the blogger. However, you can’t just search Google and pick any photo and stick it in the guest post; the blogger can do that. Here are three tips that you should follow when thinking of a photo to add to a guest post.
- Relevance- The picture needs to be relevant to the topic of the guest post. Bloggers are looking for quality guest posts that add value to their site, so your picture needs to add value to the guest post. Guest posts that contain a photo that has absolutely nothing to do with the guest post are seen as low quality and do not make the cut.
- Original content- Original photos that you take to add to your guest post are the best. It signals to the blogger that you cared enough to take the time to go above and beyond to ensure they have a great, original guest post. If you aren’t a great photographer, you can also create an image to go along with the guest post. Doing so will ensure that your guest posts goes up and the blogger will likely accept future guest posts from you.
- Humor sells- From the feedback I have received from multiple bloggers and webmasters, humorous guest posts almost always get posted. Whether it be written with a humorous twist or include a hysterical photo, everyone likes a good laugh. The one thing I can’t stress enough is to remember tip number one and make sure that the funny photo is related to the guest post. It’s understandable that it might not always be feasible to take an original photo that is funny and related to the guest post. In situations like these, it is ok to take a picture from the internet that is relevant. For example if you’re writing a guest post for a pet advocates blogger, it’s hard to have your camera ready for the rare occasion that your dog or cat does something funny. In this case, go ahead and grab a picture from the web like this:
Photo credit: http://www.jscwebsites.com/
It’s true that a picture does speak a thousand words. Include a picture in your next guest post keeping the three tips I presented in mind. You’re bound to have your guest posts accepted and reap the SEO benefits!
Bio: Adam Bruk is a marketing specialist for a online company specializing in socks for diabetics. When he isn’t busy at work analyzing retail trends and putting together a diabetes guide, he enjoys golfing, traveling, and reading about the latest trends in social media marketing.