Make more customers:
Here I will like to talk about increasing your business revenue.The main focus is only on expanding your business. The main part of expansion of any business lies on number of customers and even quality of your product. People really miss the opportunities to make more customers. Word of mouth is definitely the biggest factor to make more customers but again if you don’t provide easy access to information or services they are looking for , you may end up with losing potential clients.
Lets start with making more customers
Step 1 -Web presence : Open your business to a new world of online customers. If you are selling anything or even you have a small business , then start with a website at-least. Do not go crazy for a flashy website, people wants a simple clean look and they want to know about your services. Even if you are not selling anything, provide people with information about your services and contact location. Start with a 4-5 page website which talks about your business, services, offers(if any) and contact information. You can get a good ,simple and professional website within few hundreds. Check Zeustek web design if you are looking for very affordable 5-6 page website.
Step 2 -Make more visitors to your website : Now you got a website but no one knows about your website , still it is of not much use. You need people to visit your website. How and why they will visit?
Lets talk about How they will visit your website
– Search Engine Optimization : Every second thousand of users are searching for services that your provide in search engines. You definitely need to make your website optimized for major search engines. The search engine optimization is not that expensive and it provides you a real boost to your online presence.This will get your website in good ranking in search engine results when people are searching for your services. Do that at-least for 5-6 months which will cover your basic website optimization and link building.
– Social Media Presence : Your customers are there are in social networks, so get benefit of that. Bookmark your website in major social bookmarking website and market your products/services via facebook pages or tweets.
Now lets talk about Why customers will visit your website
– Brand: You have to make a good brand name in real and web world. People will search for your brand name also.
– Blog : Write something useful and people will be interested in knowing more about you and your services.
– Offers : Publish some real good offers or discounts in Internet and people might be searching for your website.
Step 3: Make more customers: One more challenge is to convert these visitors to customers. Now with the help of good search engine optimization , you got people visiting your website, now if they don’t buy or don’t contact you for services, then whats the fun?
Some factors which will be helpful in converting these visitors to customers are :
– Easy access to contact information or call of action.If your page is long and requires scrolling, consider having your call to action button repeated several times on the page. …which reminds us, have you claimed your copy of our “SuperConverters” newsletter yet?
– Describe bnefits of your product and not just product features.
– Minimize your website’s loading time.
– Show some security verified seals or skill certifications.
– Keep your forms small and simple. Do you really need fax number?
Step 4: Make more customers from mobile world : It is a huge opportunity to get more customers via mobile and the potential is really high after coming of smart phones like iphones and androids. You can provide solutions to users via mobile world. A small example will be making a app to provide free tips to make a pizza and then include a feature to let users buy your pizza from there. You can show your featured products and some new offers/discounts.This is just an example, but many businesses have started focusing on having a good mobile app. You can consider Zeustek if you are looking for affordable iphone or android apps.
Follow these tips and you can really beat your competitors.