Interview with Dev Joshi,CEO of JMD Furniture

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JMD Furniture started out as a small business with just a handful of employees, but Dev Joshi and the Joshi Family set out to create and implement a long-term plan that would allow the company to enjoy a lengthy period of sustainable expansion.
Dev’s foresight is one of the principal reasons JMD Furniture is now one of the most prominent furniture companies in the entire Northeast.

Stores like JMD Furniture make it nearly effortless to obtain the latest offsprings of modern creations
Drawing on the principles inherent in “Jai Mata Di,” Dev and the Joshi Family created a company known for its deep commitment to customer service as well as its elegant selection of furniture.


How did you get started in this business?

“Jai Mata Di”, which is the concept that initially inspired me to pursue a career as an entrepreneur, just seemed to be perfectly suited for the furniture industry. We started out small, but we’ve been able to expand quite a bit over the years.


What inspired you to start this business? How do you make money?
I was highly inspired by the hard work my family had put in from the first day we landed in this country.
My father had been in furniture prior to us starting our own company, but when the previous company struggled to keep up their business in the economy,we saw our opportunity to advance and try to reach our potential.
While businesses struggled, we put our hard work together into our company, and that’s what led to us to start a company with our core values.

What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business?
I work directly with our marketing team, and with our marketing engineer, my sister, Preeti Joshi; and one thing that really works well
is dominating social media to gain attention.
While many furniture companies feel as if social media advertising is for children and is useless, we are dominating it to gain leads and to convert them into a revenue stream.


What is the toughest decision you’ve had to make in the last few months?
Our goal has always been to provide customers with both the lowest price possible and the most outstanding level of service,
and every day that goal leaves me with a host of tough decisions regarding how to strike the ideal balance between the two without sacrificing
one for the other.


What do you think it is that makes you successful? What has been your most satisfying moment in business?
It has to be my willingness to listen. I believe that by actively listening to our customers we can develop a deeper understanding
of our various strengths and weaknesses, which in turn allows us to constantly improve everything we do as a company.


What does the future hold for your business?
We currently have seven stores in the DC Metro Area, and we have plans in place to expand while still maintaining our longstanding
commitment to exceptional customer service.

What is a recent purchase you have made that’s helped with your business?
We created a catalog for customers who may not have found what they were looking for when they visited the store in person.
It’s made a big difference for us. We also purchased a Sales training platform from Grant Cardone for all of my employees, so all of my current customers
and future customers are to receive the best service.

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