Instagram is a social network that provides a great marketing platform to reach huge potential customers from every corner of the world.It can really help in boosting the audience who visit your site or in general marketing.Instagram is not just a place where you can post pictures about your daily life but also a place where you can promote your products or business by having an active interaction with the customers from all over the world.
Instagram is great for growing brand awareness and introducing products. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without directly selling to your customers.
To grow big on Instagram,You must first focus on promoting your posts in a way that it reaches a large audience and this leads to increase in the numbers of people following your page.Here are some tips one must know about Instagram Marketing in Today’s World.
1. Making Use of Free Instagram tools.
Instagram has some free tools to create business profiles, complete with a huge “contact’ call-to-action, allowing users to email, call or text the business.
Along with the contact option, business profiles have access to analytics, or as they call it, insights, which shows the user how many people have viewed and to what audience the post has reached ,giving users access to impression and engagement data. The more you understand about how your users are interacting with your content, the better you can make adjustments to improve your engagement.
2. Cross platform promoting Instagram posts.
Instagram provides the users with the option to share the posts to various cross platforms like Facebook,Twitter,LinkedIn etc. Post across all over your other social media profiles — Facebook, Twitter, LinkedIn, etc. — and invite them to follow your Instagram profile. They are already following you on social media, so they are obviously interested in what you offer, so give them another way to socially connect to your brand.
The most common type of post on Instagram is an image post. When creating image posts, it’s important to post a variety of photos. Try to capture the culture of your brand with lifestyle shots and behind-the-scenes looks. . Instagram users are looking for genuine posts from brands, not blatant advertisements. For example, Nike includes photos of its products, but the majority of the images show athletes, concerts, and other types of content that focus on its brand personality.
5. Create an interactive hashtag.
Creating an Hashtag will help in reaching huge audience and aids in better interaction.A person can directly search for all the related posts using the same Hashtag which is used in every other posts,It acts like a unique identification of the Brand. A very simple strategy is creating a hashtag that customers use to tag photos of them with the product that they just purchased.
For example, creating a hashtag that your company can search for to re-post the pictures of your customers with your product will accomplish two things.
If used correctly Instagram can be an Effective Platform for marketing.Few of the above mentioned tips must be kept in mind while posting on instagram, Instagram has Proved a Game changer in the Marketing community and i Hope each and everyone of you get benefited from it.