Maintenance of SEO
The question arises what should be included in the maintenance of SEO. The following steps have to be followed for the maintenance of SEO.
1.) Keep Track of Search Engine Rankings for Your Website Keep a record for the rankings of the website(s). Note down the rankings, as there may be lots and lots of fluctuations in the search engine rankings. Most time they might go up and sometimes they may go down. There is lot of competition in the internet marketing. A numerous number of websites are added up each day, so you have to keep your site up to date. And even the ranking algorithms change from time to time. So have to be aware of everything, regarding SEO.
2.) Competitor Analysis Check out for the competitors, like what keywords they are targeting, what services they offer to their clients, what the best part about them is and where the competitors are lacking. Maintain a record about your competitors too. You might be having various competitors in various Search Engines. Check for the links they have in their websites.
3.) Traffic Tracking You need to keep an eye upon your traffic. Getting traffic is good, but you have to ensure that you have the quality traffic. If you are not getting the desired traffic, go for a change in your marketing strategies, so that you have the good traffic to your website. Try of having the relevant traffic also. There’s no fun of having good traffic from irrelevant sites.
4.) Proper Keyword Research Each day new websites are added up, and so are the new keywords. Have the keywords, which are relevant, but less competitive. Even if some keywords fetch you good results once may not get you a good rank later on. Revaluate your keywords from time to time. And even check out what keywords are being used for your website by the sites that link to your website. Having keywords that nobody searches is not going to work for you.
5.) Adding and Updating Fresh Content Once you change your keywords, you need to update your content according to the new keywords you have chosen. The content should have the new keywords in it. Keep on adding fresh articles to your website, so that the website gets listed for fresh results in the search engines.
6.) Boost link popularity – Exchange links with the quality and relevant sites. More the good amount of links, higher the ranking would go in search engines. But never go for link farms. Try to maintain quality linking to your website.
7.) Redesign Your Web Site Structure and Navigation There must be no broken links or difficulty in navigation of the site. The proper attention must be providing to sort out a problem like that. The content should be reader friendly