Can Web Design Be “Wow”?
Perhaps the most scary thing for a new businessman to consider is the web site that will house the first impressions of the business to most of the civilized world. The fact is that a web site is necessary for any business that wants to stay in business these days, and just putting a web site out there is suicide for a first impression.
Also, many people do not have the money to hire a professional web designer, especially on a start up budget, and so have to end up doing it themselves.
The good news is that there are more free templates and resources online for web site building than ever before, and sometimes, if you get a good web host, they can also help you with the web design. The problem with this is that if you attach your web design to another business, then you are at the whim of that business – either on the hook for monthly payments or obliged to accept a less than perfect design with watermarks all over it.
The solution for a professional business is to build a singularly unique web site, and this can be done, too.
Perhaps the best book that I have read on the subject, both in terms of tips and in calming the nerves of the new guy is “The Web Design WOW! Book” by Jack Davis. It definitely has its share of professional tips, but it does so in a way resembling the “Books for Dummies” series. And believe it or not, “The Web Design WOW! Book” is actually better than the “Web Design for Dummies” book.
Some of the tips from the “The Web Design WOW! Book” include:
1. Do not worry too much about flashy graphics.
What you want is professionalism. That can be done through simple things, like matching your font colors to your logo correctly, spell checking your web copy before you throw it out there, and making sure that you have simple links on your web site that lead the customer around in an intuitive fashion.
2. Many things are easier than you think.
It is easier than you think to set up a QR code that leads to your web site. It is easier than you think to optimize your web site for search engines. It is easier than you think to start affiliate sites and link them to your own. Just follow the directions!
3. Focus on the simple.
The best web sites are usually made from pieces of others. Anything can be taken from another web site, including background ideas, fonts, etc. Most of these resources are free anyway. Use them! All those expensive looking things are probably on a template site somewhere.