Signs Your Advertising and Marketing Methods are Working
Knowing that your advertising efforts are paying off doesn’t just come from getting an immediate sales boost. It can take time to see the difference in your profits. But, here are some signs you’re doing things right:
- You’re getting more phone calls
- You’re getting more foot traffic.
- More repeat clients
- You’re developing an online following or getting more website traffic.
It takes time for your advertising efforts to pay you off financially but if you’re getting an influx of phone calls, maybe an ad you recently placed or that new sign on your building has started something good. Consider tracking the number of phone calls or email inquiries you’re getting so you can measure it against various advertising techniques.
People often browse for something a few times before buying. More people than ever do a bit of comparison shopping, particularly for bigger ticket purchases. Try tracking your store’s foot traffic after a recent advertising campaign so you can try to measure whether or not you’re seeing a positive difference or not.
Advertising doesn’t have to be aimed at new customers only. A new ad technique could bring older customers back as well. If possible, track how things are going with existing customers so you can ascertain what sort of ratio of business and business inquiries are a new customer versus a repeat customer.
Offline advertising efforts can bring about online results. The reverse is also true. Ads online can bring in foot traffic. Local or in-store advertising about your website could bring traffic to your site or a social media profile. If you’re doing local advertising and you can direct people to your website, this is a great way of measuring results. There are many tools that can help you track how visitors arrived so you can try to map that back to various advertising efforts. If you’re getting visitors to your site and an increasing number of people following you on Facebook and Twitter and other social networking sites, this is a good sign and can lead to further success as well.
Regardless of what sort of advertising methods you’ve tried lately, analysing results is the key to continually evolving to meet the needs of past and future clients. Advertising and marketing don’t necessarily pay off immediately but an ongoing focus on them will help you increase your customer base and market share continually.
Freelance blogger Sharon Hurley Hall writes today for Sherwood Signs, UK sign makers with a great reputation for creating quality signs and banners.