Twitter Marketing

Twitter Marketing

As the number of people are growing sharing their content in Twitter , its marketing can not be skipped by start up businesses and promoters.
Having a company twitter account is a MUST these days.

So lets see how can we promote our business /website in Twitter effectively.

Create Account

Start by creating a Twitter account and write a descriptive bio and add link to your website. Also , add a nice bio photo.

Strategically select the people you want to follow. For example, if you own a job board, then your audience will be recruiters and job seekers, so you can focus on them.

Create Twitter lists, For example here you can create list : “recruiter” , “Java candidates” , “New York .Net”, “Nurses” etc.
You can also use other people’s lists as a shortcut. (Note: Lists can be public or private.)

Follow People

These are Twitter users you want to follow. While Twitter lists can be as large as you want, keep the number of people manageable so you’re not overwhelmed with the stream. You don’t have to create lists from scratch. Use other people’s lists as a shortcut. (Note: Lists can be public or private.)

You can also search for people , with keyword “recruiter” and start following them.
Try following people rather than companies as they may not follow you back.
Find the influencers in your niche. A good tool for this is FollowerWonk.

Let’s Tweet

You can also plan your tweets in advance. Use a scheduling tool such as Hootsuite or Buffer to support your efforts.
Take advantage of hashtags. Hashtags are a shorthand way of capturing information and conversations.Try 1-3 hash tags in your tweets.
Example : #Job :Need #java developer in #NewYork. Your link.

Do not always promote links from your website. You should promote some good content from other websites.
Create or curate GREAT content to share. Use a tool like BuzzSumo to find out what content is the most popular.

Lets avoid tweeting style which is very common or that can not attract people to share it,

For example :
Tweet :
“Check out this ultimate guide to social marketing : {bit.ly} by @twitterhandle”

It can be rewritten for more attention and sharing.

“Are you not getting social media traffic even after lot of sharing! Read this and get more shares and traffic: {bit.ly} by @twitterhandle”

 

Use images if possible in tweets. You can use other media files also , like videos, presentations etc.Tweets with images attracts more re-tweets and sharing.

Make Other users to retweet your tweets as Traffic from Twitter doesn’t mainly come from your own followers. It comes from OTHER users who retweets your tweets.

 

 

Tweet often

Plan your tweets in advance. Use a scheduling tool such as Hootsuite or Buffer to support your efforts.

Tweet shelf life is very short , so try to extend the life of your content by creating several versions of your tweet to post.

 

Re-tweets

Re-tweet your own content more than once, a good one will be to re tweet 3-4 times, once every 6-8 hours to attract a broader reach with limited overlap.

 

Follow ups

Converse with people tweeting about your topic. This can be as simple as favoring the tweet, or a reply “thanks for sharing!”

 

Some tips:

No need to read all tweets
Use a scheduler like Buffer
It’s okay to reshare the same content

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