With Social Media having gained enough traction in 2011, 2012 would see maturing of the market and players working on new strategies to gain and retain users. Social Media is an ever evolving space and this year would see a major shift from the basic presence on the Social Space to a more engagement driven model and one which works as a wholesome unit with all operations of the business instead of working as a lone cruiser with no rudder.
Some of the emerging trends that could evolve in the Social space are:
1. Social Media and TV
Social Media and TV will become more deeply integrated. Some channels and shows have begun using the Social Space to make more engaging content. With the coming US election, we could see a very deep coordination between Social Media and political broadcasts and analytical shows. The TV medium has to become social to engage the audience and is it fighting for eyeballs with the Social media leaders like Facebook and YouTube. You need to keep the viewers to have revenue. So best way is if you can’t fight them, join them.
With TV moving online and online broadcasts a reality, the integration would be complete. Content delivery will be driven in a manner that users stay in the ecosystem and do not leave.
Facebook has been on a major expansion and revamp drive. They are moving into becoming a wholesome system that keeps the user within its ecosystem. The year will see the emerging of Facebook credits as a viable online currency.
3. Shift to engagement and two way model
Businesses would have to rethink their strategy of using Social Media as a one way advertisement medium. They would have to work on making their online presence as an engagement model with the audience and customers. They would now need to work on making their Twitter and Facebook accounts as an extension of their CRM and customer support departments and resolve issues in real time. Major Businesses and the key people – owners and managers have realized the importance of Social Media and benefits it brings by presenting a human and customer centric approach.
This year would see the Social Media maturing from an advertising medium to a customer service, research and evaluation and a wholesome branding medium with ever increasing focus on ROI. You would need to decide how you and your business fit in.
About Guest Author: Kelly Jones writes for www.ocnissanirvine.com. She writes for blogs as a hobby and enjoys exploring new avenues in the social sphere.