Comedy that Entertains your Readers

Writing Comedy that Entertains your Readers – and the Search Engines

Face it, a lot of people use the internet because they are bored.  There is plenty of scope for getting traffic out of providing funny content people can read or look at instead of working, and this can be a great way to build up a following for yourself as a writer, or for your blog (where you can then slyly sell them stuff, if you’re kind of cynical like I am).  Whether the purpose of your site is comedy, or you just want to write some funny articles to liven up your affiliate site and make it more appealing, it is important to keep SEO in mind and find a balance between appealing to the search engines without ruining your jokes.

Topical Humour

An easy way to do this is to write some topical humour.  Whether this is the whole theme of your article, or just a joke slipped in to a piece on whatever subject you usually blog about, look for things happening in the news, entertainment, sport and of course, the world of celebrity for inspiration.  You can then use a keyword that is temporarily trending, like the name of whichever celebrity just went out with no underwear on or got a DUI, to drive traffic to your site (which may be more about selling fitness equipment than celebrity gossip, but everybody knows that a lot of people who like celebrity gossip are fat, so you’re still hitting a ripe audience).

Sliding some jokes about current topics of interest, especially if they are a bit controversial, not only entertains your readers and lets you pick up passing traffic from searches that wouldn’t normally relate to what you do, but also tells the reader that your content is up to date.

Tags

If you can’t easily fit keywords into what you are producing, either because it ruins the flow of your comedy, or because you are using image based or video comedy like cartoon strips, memes, or YouTube videos, then you can use tags to help search engines identify what your content relates to.  Treat tags as you would any other SEO, and make sure they really are relevant and describe the kind of content you have.

Social Media

More than any other kind of content, comedy is really easy to promote through social media.  People share and re-post the things that make them laugh more than anything else, so if you have some funny content, using Twitter, Facebook, Tumblr and Google+ to get it in front of everyone you know can hopefully start a cycle where it will get forwarded on, shared, linked to, and found in Twitter searches as well as Google ones.  This not only brings you in more traffic from people who see the posts, but also helps your search engine rankings as it creates backlinks, and shows Google that your page is being talked about as well as looked at.

Outsourcing

If you’re not someone who is good at coming up with humorous content, you can still get yourself in front of the  almost endless audience of procrastinators out there by hiring someone who is to write for you.  Think of the blogs you find funny – in some cases you can hire those writers to work for you, but alternatively, you at least have a model for what you are trying to achieve to help you explain what you want to any potential freelancers you are talking to.

Comedy is one of the hardest forms of content to write so if you are having trouble you might want to look for a company that offers copywriting services.  Apple Copywriting is a great company to turn to in your hour of need.

Article publié pour la première fois le 23/02/2012

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The Social Media Shift and Evolvement

With Social Media having gained enough traction in 2011, 2012 would see maturing of the market and players working on new strategies to gain and retain users. Social Media is an ever evolving space and this year would see a major shift from the basic presence on the Social Space to a more engagement driven model and one which works as a wholesome unit with all operations of the business instead of working as a lone cruiser with no rudder.

Some of the emerging trends that could evolve in the Social space are:

1. Social Media and TV
Social Media and TV will become more deeply integrated. Some channels and shows have begun using the Social Space to make more engaging content. With the coming US election, we could see a very deep coordination between Social Media and political broadcasts and analytical shows. The TV medium has to become social to engage the audience and is it fighting for eyeballs with the Social media leaders like Facebook and YouTube. You need to keep the viewers to have revenue. So best way is if you can’t fight them, join them.
With TV moving online and online broadcasts a reality, the integration would be complete. Content delivery will be driven in a manner that users stay in the ecosystem and do not leave.

2. Facebook
Facebook has been on a major expansion and revamp drive. They are moving into becoming a wholesome system that keeps the user within its ecosystem. The year will see the emerging of Facebook credits as a viable online currency.

3. Shift to engagement and two way model
Businesses would have to rethink their strategy of using Social Media as a one way advertisement medium. They would have to work on making their online presence as an engagement model with the audience and customers. They would now need to work on making their Twitter and Facebook accounts as an extension of their CRM and customer support departments and resolve issues in real time. Major Businesses and the key people – owners and managers have realized the importance of Social Media and benefits it brings by presenting a human and customer centric approach.
This year would see the Social Media maturing from an advertising medium to a customer service, research and evaluation and a wholesome branding medium with ever increasing focus on ROI. You would need to decide how you and your business fit in.

About Guest Author: Kelly Jones writes for www.ocnissanirvine.com. She writes for blogs as a hobby and enjoys exploring new avenues in the social sphere.

Article publié pour la première fois le 08/02/2012

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