Writing Comedy that Entertains your Readers – and the Search Engines
Face it, a lot of people use the internet because they are bored. There is plenty of scope for getting traffic out of providing funny content people can read or look at instead of working, and this can be a great way to build up a following for yourself as a writer, or for your blog (where you can then slyly sell them stuff, if you’re kind of cynical like I am). Whether the purpose of your site is comedy, or you just want to write some funny articles to liven up your affiliate site and make it more appealing, it is important to keep SEO in mind and find a balance between appealing to the search engines without ruining your jokes.
An easy way to do this is to write some topical humour. Whether this is the whole theme of your article, or just a joke slipped in to a piece on whatever subject you usually blog about, look for things happening in the news, entertainment, sport and of course, the world of celebrity for inspiration. You can then use a keyword that is temporarily trending, like the name of whichever celebrity just went out with no underwear on or got a DUI, to drive traffic to your site (which may be more about selling fitness equipment than celebrity gossip, but everybody knows that a lot of people who like celebrity gossip are fat, so you’re still hitting a ripe audience).
Sliding some jokes about current topics of interest, especially if they are a bit controversial, not only entertains your readers and lets you pick up passing traffic from searches that wouldn’t normally relate to what you do, but also tells the reader that your content is up to date.
If you can’t easily fit keywords into what you are producing, either because it ruins the flow of your comedy, or because you are using image based or video comedy like cartoon strips, memes, or YouTube videos, then you can use tags to help search engines identify what your content relates to. Treat tags as you would any other SEO, and make sure they really are relevant and describe the kind of content you have.
More than any other kind of content, comedy is really easy to promote through social media. People share and re-post the things that make them laugh more than anything else, so if you have some funny content, using Twitter, Facebook, Tumblr and Google+ to get it in front of everyone you know can hopefully start a cycle where it will get forwarded on, shared, linked to, and found in Twitter searches as well as Google ones. This not only brings you in more traffic from people who see the posts, but also helps your search engine rankings as it creates backlinks, and shows Google that your page is being talked about as well as looked at.
If you’re not someone who is good at coming up with humorous content, you can still get yourself in front of the almost endless audience of procrastinators out there by hiring someone who is to write for you. Think of the blogs you find funny – in some cases you can hire those writers to work for you, but alternatively, you at least have a model for what you are trying to achieve to help you explain what you want to any potential freelancers you are talking to.
Comedy is one of the hardest forms of content to write so if you are having trouble you might want to look for a company that offers copywriting services. Apple Copywriting is a great company to turn to in your hour of need.
Article publié pour la première fois le 23/02/2012