Know Search Engine Optimization

Search engine optimization should be done before we write one line of code.So how do we do that?

  • First of all decide what you  want your site to discuss or sell to your customers.
  • Plan how your Web site may appear to your customers (home, about, news, contact, etc).
  • Try to make content for the pages and sections of the site with keywords  in mind which you want to target.
  • Review your page content again. Try to make it  short, sweet, informative and to the point which will help your visitors.

Now  you’ve chosen how your Web site will look , now you have to focus on the site’s development. All a search engines prefer  indexing simple pages, so try not to use flash or any complex dynamic features.

Keyword Stuffing
Keyword stuffing is the process of filling the webpage with keywords so as to get high rankings in the search engine results. Often we see websites stuffing keywords which are irrelevant to their website content but could rank them good in the search engine results.

Try to  blend the keywords in with the content as much as possible. Always remember that having too many keywords can dilute the strength of the keywords you have. Filling pages with keywords can also annoy user , and can harm your site’s ranking. Focus on Create useful, information-rich content that uses keywords appropriately and in context.

The Truth About Page Rank
PageRank is all about links. Google always prefers  natural links and will give them more weight if used properly. The more natural links point to your Web page, the higher your page rank will  be. The more links pointing from your page to other pages, the lower your page rank will most likely be. Ideally, you want MORE links pointing to your page than you want pointing out. Bear in mind this works for EACH page, not your whole site or domain. Google doesn’t care about your whole site’s PR (which doesn’t exist).

What about META tags?
It would take your 5-10 minutes at most and are  practically worthless, but they would  remind you what keywords you’re targeting. In the past Search Engines gave some weightage to these but spammers and black-hatters abused these elements so much that the search engines started giving them less weight or totally ignoring them.

The TITLE Element
Keep them short, to the point, and make sure the page title comes first. You can (and should) put your site title afteword, but use a delimiter so people can tell the difference between the page title and the site title.

Now your site’s done, so go out there and promote it. Submit the site to the search engines (preferably by hand, it only takes a couple minutes), include a link to the site in your forum signatures, comment on blogs (leaving a link to your site in the “Your Web site” form input field if it’s related to the blog and not otherwise spammy), submit your website to various directories. Be patient, because SEO is not rocket science, it will take time the key to SEO is to keep on keeping on. Don’t give up. If you keep at it and put in the time, you will be well rewarded for your effort.

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