Open e store

e store

Open e store

You might have heard a lot about e-stores and may be interested in knowing more about this. This article has all detailed information about e-store, their planning and the execution.

What is e-store?
e-store is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An

online shop, eshop, e-store, Internet shop, web shop, web store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre.
e-store planning:
The first and foremost step that you have to start out with is making a plan. Decide what kind of product you want to sell. You should pick a product that is not only marketable but should be something you are interested in since you will be spending a lot of time learning about and dealing with it. Make sure that the product range is not too broad either.Buy a web domain.Make sure that you design a site that is easy for the customer to navigate and looks professional.
You can use a consultant or design it on your own using tools provided by your domain provider.

Expected e-store:
Now you have planned for e-store, the next step will be to sort out functionality or features for e-store.
The expected design and features of e-store should include:

  • Easy design.
  • Accept online payments.
  • Process ship orders.
  • Drive sales by cross selling
  • Sales Statistics.

How to make e-store:
There are are few ways to get your own e-store and start selling.

1) Use websites that allows you to create your own  e-store in their website. Websites like Yahoo store and ebay let you add your products and create your

own shopping cart in their website. They will handle all the payments , charge backs and shopping carts.
Issues:

  • You may have to give some part of earned money or monthly service charges.
  • You will not be able to customize it that much.
  • Not good for branding since you are hosting it in some other website.

2) Use standard open source scripts. There are many open source scripts available online , like OSCommerce, that you can download and install. You have more

customization option as compared to showing your cart in some other website.You can host it in your domain, so good for branding.
Issues:

  • You will need still little bit of technical knowledge to install it.
  • You will need developers to customize it.
  • Not good for branding since you are hosting it in some other website.

3) Create your own e-store. This option is considered by lot of big companies. You develop shopping cart from scratch with your own design and layout. You can have shopping cart in any manner you want and you can design it all for good user experience.
Issues:

  • You will need developers to design this website.
  • Need to test all payments handling and shopping cart.

Market e-store:
You have created e-store and  are showing your products, now make sure that you market it properly. Optimize your website for search engines like Google , Yahoo and Bing. Make sure that your designer follows all Search engine guidelines.
Create Facebook fan page and twitter account and promote your e-store.
Bookmark your e-store in social bookmarking websites like Digg,delicious and also post it in classifieds.

Check this site for having a good online shopping information . They have good information and products  for making  your  estore.

Article publié pour la première fois le 19/12/2011

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Amazon – the Future of Shopping?

They say that the high street is dying. In some towns more than 30% of stores lie empty, as shoppers head to out-of-town shopping centres for many purchases, and rely on mail order for things that can wait.

Amazon is doing particularly well at the moment. It started life as a small, American online bookstore, and went on to become a multi-national concern. Today, the site has branches all over the world, and it doesn’t just sell books. You can buy games, toys, and even groceries via Amazon today, and they even have their own electronic device – the Kindle – an e-reader that will presumably secure Amazon’s future even if books go out of style.

Why is Amazon So Successful?

Part of Amazon’s success can be attributed to the fact that they got in ahead of the rush.  Amazon was founded in 1995, during the height of the dot com boom. Amazon’s founder, Jeff Bezos, started small, and while many of his competitors shot for rapid growth and mega-bucks, he was happy with slow but sustainable growth. Amazon survived when the dot-com bubble burst, and by then it was firmly entrenched in the minds of the public as the go-to place for hard to find books.

Amazon Make Things Easy

The challenge for any online retailer is persuading people to click for their products, rather than walk into the store. This is one thing that Amazon does really well. Once you’ve bought something from Amazon, buying again is easy thanks to their one-click purchasing tool. You pick the product you want, select the speed of delivery you prefer, and then sit back and relax.

Postage and Packing

Amazon has shipping down to a fine art. Where consumers may be nervous about buying from other online retailers that squeeze books into Jiffy bags that are the wrong size, Amazon has carefully designed cardboard sleeves which will protect most books, and uses cardboard boxes that are lovingly packed for larger orders.

Digital Download

While there will always be a demand for some form of physical product – whether that’s clothes, toys, or food, there’s a growing demand for digital distribution too. Amazon identified this, and has already got a strong digital distribution system for subscribing to premium blogs, downloading MP3s, and downloading ebooks. This ensures that even if we do end up in a future where cardboard boxes and jiffy bags are looked upon as being as quaint as the LP and analogue radio, Amazon will still be relevant.

It’s this forward thinking attitude that has made the company so strong, and so popular. Other retailers sell just one thing, and don’t even do that well. When you see cardboard boxes with the Amazon logo on them, the chances are good that they’ll contain a book – but that’s not the only thing they sell. That box could contain a DVD, a video game, or something completely different.

To the consumer, it doesn’t matter – all that matters is that they paid an acceptable price, and that the product got their safely on time. That is what Amazon does well, and that’s what makes them the future of shopping.

This post was written by Crispin Jones on behalf of UK Packaging who can supply Jiffy bags and a great range of cardboard boxes to suit all needs. Crispin writes on business and retail.

Article publié pour la première fois le 21/02/2012

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