Google, Microsoft, and Facebook Join Forces to Fight Phishing

Phishing is one of the most subtle and devious threats to Internet security today. Passwords and digital databases are encrypted and secure. The weak link in the chain is, and always will be, the human involved. While database compromises do happen, and network security is always an issue, social hacking is the easiest way to steal someone’s password.

Phishers most commonly use e-mails designed to look authentic and ask you for your information. These e-mails generally use the templates of legitimate e-mails. World of Warcraft, a bank’s correspondence, your Facebook profile or Google’s homepage are all common targets. They will have legitimate unsubscribe links, valid links to the appropriate pages on the actual site, but they will ask you to click a link to reset your name and password.

The site that link takes you to will look legitimate, but when you put in your name and password, it won’t go to the actual site. Instead, it will be recorded and given to the phisher. This is how your identity is stolen, your passwords recorded and your internet security compromised.

Facebook, Microsoft, and Google are all primary targets for phishing scams, and they’re tired of dealing with it. It creates hassles for the companies, for the affected users and for other users. Together they’ve decided to take a stand against phishing attacks and try to do something about them. They’re working with a number of banks and security vendors to form a group to fight phishing. They’re calling it the Domain-based Authentication, Reporting and Conformance group, or DMARC.

DMARC’s goal is to create a system where e-mails can be authenticated on both ends, sender and receiver. This way the sender can make sure that they’re sending correspondence to the right person, and the receiver can make sure the e-mails they receive come from who they claim to come from. Phishing attempts and other similar scams can be weeded out and blocked automatically.

The group is working to create a standardized set of policies and a platform that will allow service providers to add security to their e-mail correspondence. This platform would have the added benefit of providing reports to the service provider, to show them what phishing attempts are being used and to learn from them.

Along with Google, Microsoft, and Facebook several other companies are getting in on the game. AOL, Paypal and Yahoo are participating alongside financial firms such as Bank of America and Fidelity. All of these companies lose millions every year to phishing schemes, both directly and indirectly. The loss of consumer confidence and the resulting loss of revenue is astounding.

As phishing schemes grow more and more sophisticated, so too must the security measures put into place to prevent them. The DMARC partnership hopes to provide just such a sophisticated platform to ensure that e-mail correspondence can have the trust it deserves. While currently in a basic draft, the DMARC platform should go a long way towards minimizing identity theft through e-mail and social networks.

White Chalk Road SEO Perth are online marketing professionals dedicated to helping your business succeed online. For online market research, organic search, paid search or social media, contact White Chalk Road.

Article publié pour la première fois le 21/02/2012

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Tips for Turning Facebook into a Profitable Marketing Tool

Tips for Turning Facebook into a Profitable Marketing Tool

Internet has taken several businesses and their outlooks to a whole new level because of the fact that there are so many benefits and advantages involved and associated with it. So taking assistance from social networks for business is a brilliant opportunity because it has multiple ways through which one could encounter getting exposure to their profits. You can get several of the investors to boost up your sales and not just that, the page ranking and search engine optimization are also ruled out with the help of these social networks and their interlinking and communication forms. Websites like Facebook and Twitter these days are probably the best means and examples of social networks for business without a doubt. In this article we will be having a look on how you can use Facebook to market your business.

Facebook these days have created hype among people to be attracted towards the things they want to have or for the things they want to look up online for a very long time. It gives them an ease and comfort to think of things in an easier manner and that too with the interaction of their friends and family at the same time.

Video Sharing

Turning Facebook into a profitable marketing tool is a good idea because there are various forms of marketing forms you can do. Video sharing is one of the things you could do for it and also the written forms of content and information. For the new singers, comedians and several other artists that are probably the best place to be looking out for chances and things which could get done within a short time span. For professional companies they usually get their graphs and several other pictorials to arrange within a suitable parameter of the video and accommodate it with the content they have put up on their websites.

Facebook marketing is really popular as well in terms of social media marketing as well. Being concerned with the email marketing and several other forms of internet marketing you can have anything and everything done in a conventional method.

Facebook Page

Through Facebook applications you can have a page made for your followers, fans and subscribers for everyone to have a look and get to know about your affiliation some more. Targeted ads and products are made for several individuals to notice and take interest in for multiple benefits. Feedbacks and impacts are also included in the things that Facebook could bring to your website.

Kenny is a contributor for www.autosellingsolutions.com where you can get some useful resources on how to sell my car.

Article publié pour la première fois le 21/02/2012

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Why Google Plus Is Better Than Facebook?

7 Reasons Why Google Plus Is Better Than Facebook?

Google plus has made a head start in the social networking arena. It’s been only eight months and Google plus has already touched the 100 million mark in February 2012. With further estimates that Google may reach 400 million users by the end of 2012, it is all set to give tough fight to the present social networking leader- Facebook. Let us now analyze some reasons how Google plus fares over Facebook?

Clean And Simple Design

Google plus has a clean, simplistic yet productive design which has become one of the main reason why most of the people prefer Google plus over Facebook. Also unlike Facebook, Google plus pages are free from those annoying advertisements!

Circles

In facebook, you are either friends with someone or not. Google plus on the other hand understands that there are lots of other relations in the real world other than friends and provides you the option to add people based on these relations. (Family, acquaintance, co-workers, crushes or whatever you want to add)

Google Plus In Mobile Devices

Nowadays people are using mobile devices like Smart phones and tablet PCs more than before and more so for social networking. Although Facebook provides its own Facebook mobile application; however, it is no match against the huddle application provided with Google plus. It is fast and integrates well with mobile OS especially if it is an android device. Also it provides chat function to communicate with people on G+.

Hangout

Google plus provides the hangout option where you can make video calls, which is pretty much similar to facebook with the new Skype integration. However there is one major difference- unlike facebook, one can chat with up to ten people in the Google plus hangout at a given time. This can be helpful in video conferencing.

Game Updates And Requests

Facebook walls are filled with irritating messages like- ‘so and so has reached level 3 in so and so ville’, ‘so and so sent you a request to send them a gift’ etc. which sometimes can get quite annoying. Google stream on the other hand strictly means business.

Integration With Email, Documents And Other Services

The best thing about any Google plus product is that it is integrated with others so well that you can easily seamlessly change from one to another, so you can easily change your status while you are sending email.

Divya Rawat likes to blog on various topics like social media and search engine optimization. She works in an SEO Company in Content Wriying field and love to explore on tech topics.

Article publié pour la première fois le 21/02/2012

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