Tag: facebook marketing

Why Google Plus Is Better Than Facebook?

On: By: Guest

7 Reasons Why Google Plus Is Better Than Facebook?

Google plus has made a head start in the social networking arena. It’s been only eight months and Google plus has already touched the 100 million mark in February 2012. With further estimates that Google may reach 400 million users by the end of 2012, it is all set to give tough fight to the present social networking leader- Facebook. Let us now analyze some reasons how Google plus fares over Facebook?

Clean And Simple Design

Google plus has a clean, simplistic yet productive design which has become one of the main reason why most of the people prefer Google plus over Facebook. Also unlike Facebook, Google plus pages are free from those annoying advertisements!

Circles

In facebook, you are either friends with someone or not. Google plus on the other hand understands that there are lots of other relations in the real world other than friends and provides you the option to add people based on these relations. (Family, acquaintance, co-workers, crushes or whatever you want to add)

Google Plus In Mobile Devices

Nowadays people are using mobile devices like Smart phones and tablet PCs more than before and more so for social networking. Although Facebook provides its own Facebook mobile application; however, it is no match against the huddle application provided with Google plus. It is fast and integrates well with mobile OS especially if it is an android device. Also it provides chat function to communicate with people on G+.

Hangout

Google plus provides the hangout option where you can make video calls, which is pretty much similar to facebook with the new Skype integration. However there is one major difference- unlike facebook, one can chat with up to ten people in the Google plus hangout at a given time. This can be helpful in video conferencing.

Game Updates And Requests

Facebook walls are filled with irritating messages like- ‘so and so has reached level 3 in so and so ville’, ‘so and so sent you a request to send them a gift’ etc. which sometimes can get quite annoying. Google stream on the other hand strictly means business.

Integration With Email, Documents And Other Services

The best thing about any Google plus product is that it is integrated with others so well that you can easily seamlessly change from one to another, so you can easily change your status while you are sending email.

Divya Rawat likes to blog on various topics like social media and search engine optimization. She works in an SEO Company in Content Wriying field and love to explore on tech topics.

Article publié pour la première fois le 21/02/2012

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Instagram Marketing Tactics You May Not Be Using Until Now !!!!!

On: By: Nikhil

Strengthen your marketing campaign by using this step by step Instagram Marketing Strategy to grow your Instagram Profile.

Learn how to create an optimized Instagram page, creating content and increasing post engagement.

Why Instagram?

3 Reasons why Instagram is Important for your Business.

  1.  There are More Than 800 Million Monthly Active Users. More and more people are getting on Instagram to engage with friends and Brands.
  2. 80% of Users follow a Business on Instagram. Better platform to promote your brand or business.
  3. 30% More Engagement Rate than Facebook. The world’s largest social media platform has lesser engagement rate than Instagram, they why wait!!!!!!

Instagram Marketing Strategy

An Instagram Page is a Representation of your Business on Instagram.com.

Marketing Goal

Before you get started on marketing in any terms, you must do market research. Know what is your target audience and what market you want to capture with the help of Instagram. Having a hold on your target audience helps you to create content what would be more engaging for your target audience. By keeping in mind what target audience is, the market would be captured more efficiently.

Competitor analysis

Analysing the competition is one of a major factor that you must consider during market research. Competitor analysis gives you an insight what your competitor does. How are they performing? What tactics are they using? What are the users liking them and what not? What tactics or ways are successful and which of them can you use in your Marketing. It provides a whole lot material for you to make a concrete strategy with proven and past used ways. It will get you hold that where do you stand within the competition. Who is your closest competitor and what next to achieve?

 

Creating an Instagram Account

Get started here Instagram.com

  1. Create an account with your Gmail account or Facebook Account(FB Page account if made).
  2. Pick a Username. Your Business Name must be your Instagram Username.
  3. Choose right profile photo. Must use your Business Logo.
  4. Optimising your Instagram Bio. It must be concise and crisp. It must tell about your Business and you can also add the link to your website.
  5. Switching to Business Profile. You can easily switch to Instagram Business Profile from Instagram Settings. It will give you a bit more Instagram Insights.
  6. Link your Facebook Page. It is a must to do. It will also help you lessen your work. You can post on Instagram and from Instagram itself, it’ll be posted to your Facebook page.

6 Proven Formula for Instagram Marketing

1.Optimizing the way you post

Images and Videos both are widely used on Instagram posting. But Photos get 36% more engagement than videos. You must post both. But you can optimize by adding more number of photos and regular posting of videos, say twice or thrice a week.

2. Consistency

Consistency is the most important rule that you must follow in order to get organic reach. Maintain a regularity. Whether its Youtube, Facebook, Instagram or any other Social Platform, since there are billions of users, you must post regularly in order to get to the audience. Also, it increases audience retention and engagement as they feel that this Business is doing their hard to reach out to them.

3.Stories

Instagram stories are the new fun way to interact with the followers. You can make a poll, ask something or just a small update, anything. It makes your audience feel that the Business is live with them. Just any small story will help you to gain trust with the audience.

4.Instagram Live

Instagram Live is also a great way to interact with the audience live. All your followers will get a notification that you are Live. You can interact with the followers while you are live. That is the most fun way to interact with the audience.

5.Using #hashtags

Most of the people just use hashtags for fun. You must know that it has a great influence and also it’s a very easy way to increase organic reach. Hashtags trigger a particular group of audience. Like someone is using #instafood or #fries in their post or searching for then or even if they are following any food-related page which somewhere consists these hashtags and your post consists something related to food or it itself is a pic of fries, then you use #fries or #instafood in your upload. Then that user is more likely to see your post somewhere in their feed. It triggers organic reach and the best part about it is it makes you reach to those also who are not your followers or your follower’s followers. In simpler means using right hashtags with your posts enables you to reach to totally unknown audience. One note must be their hashtags must be related to your post, also using hashtags that are currently trending is one of main catch to reach the audience.

6.What your Post

You must consider what are you posting. Is it relevant to your Business or Brand? Will users find it interactive enough that can make them engage with it?Some of the things you can count in to make your posts interactive and more engaging are

  • Posting contents and giveaways
  • Launching a product live
  • Using “Caption this” with a photo is the best way making users comment on your post.
  • Using caption like “Comment if “, ” Like if”, “Tag your mate” will also help your post to engage with the audience in a better way.

Bonus Tips

  • Like SImilar Pages.
  • Do cross sharing. Link to Instagram from Facebook and vice-versa.
  • Add Instagram plugin to your Website.
  • Look at the best time to post.

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Facebook Marketing

On: By: Guest

Facebook Marketing

Facebook is one of the most used social network and can drive good traffic if used properly.

 

 

Add a Link on Your Personal Profile

If you’d like to promote your fan page to your Facebook friends, just under your photo on your personal profile there is a section to write something about yourself. You can add website /facebook page link there. Example : www.jobisite.com

Link to Twitter

Link your Twitter account to your Facebook fan page and automatically post your Facebook content to Twitter. You can edit what gets posted, choosing from Status Updates, Photos, Links, Notes and Events.

 

 

Create or Use pages created by your teammate

You can create or use pages made by your team For example, if we are marketing job board –www.jobisite.com, then lets like their pages

https://www.facebook.com/jobisitecanada/?ref=bookmarks

https://www.facebook.com/jobadviser/?ref=bookmarks

https://www.facebook.com/jobisiteAustralia/?ref=bookmarks

https://www.facebook.com/ZeustekTechnologies/?ref=bookmarks

 

If you are promoting content, then page owner can provide you publisher access. Once you have that access, feel free to post jobs , blogs, gigs from Jobisite.

Let’s target to publish all jobs to all pages. Instead of publishing jobs, use schedule jobs feature of facebook, where jobs will be auto schedules after half an hour or an hour.

 

For fast posting, open all pages in tabs, and then copy one job link with text and start posting in each page one by one. Once posted, then you can pick another jobs and increase the schedule time by an hour and then schedule for all pages.

On other tabs , you can open twitter , linkedin groups and other social bookmarking sites.. so you can post to all sites in one go.

 

 

 

 

 

 

 

Facebook Groups

Join related groups. So if you are promoting a job board, then your main audience are job seekers and recruiters. So search for these keywords, like Jobs , recruiters, job board etc and join these groups.

 

Once you joining request is approved, then you can target your audience . Try joining many groups, like 20-30 groups, or may be 7-8 groups in a day.

Keep the target as 1 post per day per group and don’t overdo. Focus more on comments and likes.

a)

Try search for posts that says, “Looking for a job “ or where job seekers looking for job, and then comment and tell about your job board and its features.

 

Example comment: Sir, you can try registering at www.jobisite.com for many new jobs and it’s all free. You can find many recruiters and many hidden unadvertised jobs also.

Thanks,

 

b)

Try connecting to recruiters and job posters also. Search for posts which has job listings and then like and comment and tell about your job board and its features.

Example comment: Sir, can you also try  www.jobisite.com for free job posting and resume search. You can even post jobs by just sending emails. It’s all free and you will surely like the service. Thanks,

 

 

 

 

Article publié pour la première fois le 07/03/2017

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