Complete Your Social Media Accounts: Make sure the information on your Twitter, Facebook, and LinkedIn accounts are accurate and up-to-date. An incorrect profile on Linked In can cost you the job you’re applying to.
Match Your Profiles: Make sure your LinkedIn profile and your resume match. The information on your Twitter or Facebook should not contradict the details provided on your LinkedIn or your resume. Profile inconsistencies are one of the main reasons people are rejected for a job.
Get a Professional Profile Photo: Your appearance matters. Get a headshot taken by a professional photographer, to use as your LinkedIn profile photo. Us the same picture on your Twitter account. Never post salacious profile photos on Facebook. Many employers look at your Facebook account.
Keep Your Facebook, and Twitter Clean: Hiring managers check your social media accounts, including Facebook. Recent surveys of hiring managers show that over half of all candidates are disqualified from a job because of something they posted. Do not use bad language, whining, salacious photos or info, complaints about your job, defamatory or racist statements or talk about politics. Yes, you should avoid politics. If your hiring manager does not support the same candidates as you, then it may cost you the job. If you have a private Facebook page, a hiring manager may choose a candidate with an open profile which allows them to see the type of person they’re hiring. Here are some good tips for keeping it clean.
English 101: Make sure you use proper diction, grammar, and spelling on all your social media site posts. If you post “There party waz kool, lol” on Facebook, you may find yourself out of the running for your dream job. They will think another person wrote your perfectly worded resume. Facebook is one place where employers think that you think they aren’t looking at you.
Search Every day: Search for jobs every day on Twitter, Facebook, and LinkedIn. Join relevant groups on these social media channels. You can search on Twitter by hashtags and company. Some companies will post jobs on Twitter, before posting their ads anywhere else.
Make Connections: Connect with people at different companies on LinkedIn and Twitter. Find people that work at the companies you want to apply at. Accept follow requests and connections from real people. You never know where a connection can lead.
Use Jargon and Industry Speak: When you create your resume, cover letter, and social media profiles, use the industry jargon. This is especially true when you want to be found by LinkedIn recruiters or employers.
Use the Right Keywords: Companies automate resume searches and on LinkedIn, they peruse job descriptions by searching for keywords. Make sure the keywords you use are a match for the skills listed on your resume.
Add Social Media Shares and Followers – adding some shares and followers can make you seem like an industry expert. Vibbi.com is one acclaimed service that can help you do just that and is worth looking into.
Social Media Links: Place links to your social media accounts on your personal website, resume or email signature.
Blog It: Write an article using relevant topics. These topics should relate to your desired position. This can show potential employers that you are knowledgeable and serious about your work. A blog also shows off your communication skills. If you don’t have a website, you can use LinkedIn Pulse. This is a great place to post your writing. You can get comments, likes and views from various hiring managers.