Open e store

e store

Open e store

You might have heard a lot about e-stores and may be interested in knowing more about this. This article has all detailed information about e-store, their planning and the execution.

What is e-store?
e-store is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An

online shop, eshop, e-store, Internet shop, web shop, web store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre.
e-store planning:
The first and foremost step that you have to start out with is making a plan. Decide what kind of product you want to sell. You should pick a product that is not only marketable but should be something you are interested in since you will be spending a lot of time learning about and dealing with it. Make sure that the product range is not too broad either.Buy a web domain.Make sure that you design a site that is easy for the customer to navigate and looks professional.
You can use a consultant or design it on your own using tools provided by your domain provider.

Expected e-store:
Now you have planned for e-store, the next step will be to sort out functionality or features for e-store.
The expected design and features of e-store should include:

  • Easy design.
  • Accept online payments.
  • Process ship orders.
  • Drive sales by cross selling
  • Sales Statistics.

How to make e-store:
There are are few ways to get your own e-store and start selling.

1) Use websites that allows you to create your own  e-store in their website. Websites like Yahoo store and ebay let you add your products and create your

own shopping cart in their website. They will handle all the payments , charge backs and shopping carts.
Issues:

  • You may have to give some part of earned money or monthly service charges.
  • You will not be able to customize it that much.
  • Not good for branding since you are hosting it in some other website.

2) Use standard open source scripts. There are many open source scripts available online , like OSCommerce, that you can download and install. You have more

customization option as compared to showing your cart in some other website.You can host it in your domain, so good for branding.
Issues:

  • You will need still little bit of technical knowledge to install it.
  • You will need developers to customize it.
  • Not good for branding since you are hosting it in some other website.

3) Create your own e-store. This option is considered by lot of big companies. You develop shopping cart from scratch with your own design and layout. You can have shopping cart in any manner you want and you can design it all for good user experience.
Issues:

  • You will need developers to design this website.
  • Need to test all payments handling and shopping cart.

Market e-store:
You have created e-store and  are showing your products, now make sure that you market it properly. Optimize your website for search engines like Google , Yahoo and Bing. Make sure that your designer follows all Search engine guidelines.
Create Facebook fan page and twitter account and promote your e-store.
Bookmark your e-store in social bookmarking websites like Digg,delicious and also post it in classifieds.

Check this site for having a good online shopping information . They have good information and products  for making  your  estore.

Article publié pour la première fois le 19/12/2011

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