Max Shelton Interview: An Online Marketing Consultant for the Hair Transplant Industry
Mr Max Shelton, an online and website marketing specialist who works with companies and clinics from the hair transplant industry. Max has been working with international hair loss clinics with online marketing strategy for over 4 years now, and helps clients grow their business in terms of leads and enquires. In this interview we talk to him about how he got to where he is today and the processes that it involved.
Hey Max, first of all are you able to tell our readers a bit more on who you are, where you live, and any other things you like aside from your online marketing business?
Of course no problem! I am nearly 38, I live in Kansas in the USA, I am married with three kids, own a dog, and love hang-gliding as and when I get a chance to do so outside of my busy schedules!
Are you able to tell us why you work with hair transplant clinics as your chosen and specialist industry niche for your online marketing business?
About a decade ago I started to lose my hair. Because of this I spent lots of time trying to find a decent Dorset hair transplant surgeon. It took me ages to find one that I could trust, so I could see that this was probably an issue for many other men, not just me.
I realised that if it was hard for me to find someone I could trust, then I probably wasn’t alone. Because of that I decided to start up an online directory of cosmetic surgeons, but in particular hair transplant clinics.
My new website portal let patients review and rate hair transplant clinics and brought me in contact with one of the United States’ largest and most reputable hair loss clinics.
They actually ended up buying the website from me and asked me if I could start working on their online marketing strategy and plans… and the rest as they say is history!
So can you tell us the type of things that you do for hair transplant clinics who are on your client list and what your job involves?
In the main it’s all about helping them to generate more online business and patient enquiries. So for example that could mean developing them a specific lead generation website or creating Facebook ad campaigns designed to make their phone ring more!
I now have around 5 hair loss and hair restoration clinics that I work for around the globe, and I like to think that I am now regarded as one of the go-to experts when it comes to the hair loss industry and the businesses in that niche.
During a typical day of work, what type of tasks and activities do you have to do?
Well once the kids have been taken off to school it’s straight down into the office with a coffee. The emails get checked, and then I follow a strict project plan where possible. I read a lot of self-help business books by people such as Tony Robbins and Grant Cardone in order to help me plan and execute.
Ultimately the daily aims are all about numbers so if my clients are receiving a steady stream of online enquires from people (both men and women) seeking hair transplant treatments then my job is done. For example, at the moment it’s all about generating more business on the female side as hair loss for women can be a taboo subject – you should see some of the work that Dr Edward Ball of Portsmouth has been doing though, as he has some amazing examples of successful female clients.
2017 is almost upon us, so what do you have planned for your business over the next 12 months or so?
My main focus will be on getting more clients. The UK hair loss market is somewhere I really want to expand into as it’s a growing market which still has loads of more room to grow compared to the North American industry.
My aim is to get more UK hair transplant surgeons onto my client roster, and help them to grow like I have my US clients.
There are some amazing hair transplant surgeons in the UK, and so to work with some of these industry leaders would be a great achievement and something to add to my growing portfolio if possible.
Do you have any hints or tips for people who want to get into online marketing or generate more online business themselves?
For me in the hair loss industry it was important to build up a great reputation. Word of mouth is always good, but also building up a great portfolio of clients, and online footprint. If you do something good don’t be afraid to shout about it online, whether via your own blog, or in interviews such as this one.
And of course, online marketing is changing all of the time so make sure you keep abreast of any changes and new strategies that are happening so you can stay one step ahead of your competition.
Work hard, play hard, and the results will come!