LinkedIn is ideal when it comes to promote career related websites. Here are some of the tips for linkedIn marketing. I will take an example of promoting a job board and explain some tips on promoting it.
Create a new account for linkedIn promotion. Fill up as much as information as possible.
You can start by joining groups where your target customers actively participate. For example, in case of promoting a job board, lets join public groups focusing on keywords: “Jobs” , “Recruiters” etc.
Post about yourself and about your website, but don’t overdo, may be a single post like this in a month in a single group.
a) Try search for posts that says, “Looking for a job “and the comment and tell about your job board and its features.
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b)Try connecting to recruiters and job posters also. Search for posts which has job listings and then like and comment and tell about your job board and its features.
You will see jobs in Jobs category of groups
Look for problems and challenges they are facing and directly address these problems; offer your advice and solutions to them.
Don’t overdo, so 3-4 messages per group a day..
You can use 2-3 statuses a day and talk about your services. You can also share some useful tips and like and share content of targeted audience. If you want to be noticed by recruiters, let’s like and share their content. Again don’t overdo.
Posting in own groups:
Create new groups or join groups created by your team mates.
Join the group and feel free to post as many jobs and updates.
Article publié pour la première fois le 07/03/2017