When you are running a dental practice, attending to your patients is just one thing on your to-do list. Most of the time, you’ll be racking your brain for different ways to market your practice to prospects and existing patients, alike. Although there are no hard and fast rules when it comes to marketing your practice but there are some universal principles which you can turn to.
Know what you want.
When trying to come up with a new marketing strategy, you need to be specific with the goals that you want to achieve. For instance, how many new patients do you expect to have after you launch this campaign and what kind of services do you wish for them to avail of? Setting your expectations right is crucial because this will allow you to calibrate your campaign accordingly.
Make your patients your prime priority.
This does not have to be mentioned, but sadly it is often overlooked. There are a lot of reasons why dentists fall short when it comes to taking care of their patients. The recent recession may make them more focused on improving their productivity rather than helping out the patients which they have left. But there are two kinds of marketing – external and internal. You do not just market your practice with the help of ads and billboards but also by satisfying your current patients. Your patients will talk and this can help boost your practice’s productivity through word of mouth marketing.
Help rather than sell.
People do not like it when you aggressively sell them something. This is why patients and prospects are often repelled by old car salesman-like speeches. On the other hand, people respond positively when you mean to help them rather than sell to and earn profits out of them. This is why when you’re trying to offer a solution to your patients’ and prospects’ dental woes, help them by presenting a genuinely helpful solution rather than focusing on making a deal. This way, your patients and prospects will learn to trust you.
Make your patients your partners.
Don’t be ashamed to ask help from your patients especially the ones who have been loyal to you through the years. Word of mouth marketing is still here to stay, and there are no other people you can rely on to spread the word about your practice other than your patients. So when you feel that they were extremely happy with your service, ask them to refer you to their family members and friends so that you can also help them out just like you’ve done so with them.