Design Your Site for Marketing
Marketing can be the best way to build your business, or the best way to send it plummeting to the ground. When you market your products or services, people should want to buy. Whether they buy or not, they are going to talk about your company. People will either have good things to say or bad things.
When marketing online, the first thing a person sees is the design of your website. A good design will make it easier to sell your products and services. It does not matter if you are selling, promoting great products or great services; a poor design will ruin it for the customer making them bounce off your site. A Customer will only pay for quality and that means even the quality of your website design.
Make It Look Professional:
When marketing products and services, your web design should be appealing to the customer, yet show the utmost professionalism. You want your customers to know you are a legitimate business selling legitimate products and services. Fun, crazy, cluttered, hearts, and rainbow designs make your website look trashy and phony. Try using a simple design that is easy on the eyes. You don’t want to be too flashy yet you don’t want to be boring either. You want just enough texture to make your site stick out, but you don’t want to seem childish.
Use Spell Check:
One of the major problems with online websites is that they quickly do their web design and then start putting up their information. A major turn-off in web design is when a customer flips to your page and the first word they see is spelled in-correctly. This says we just don’t care what we look like. Who is going to buy your product when you can’t even spell the product your selling?
Check the Coloring:
It needs to be appealing not appalling. Customers are not going to stay on your site let alone buy your product if they can’t even read the information on your site. Color can keep a person on your site or turn them away. Too much coloring and too much going on, overwhelms the customer. For instance, a blue background with blue lettering is overwhelming to try and read. Keep the coloring simple. The background should be light enough that product reviews, information, or services offered are readable when placed on top of the background.
Make it Easy:
Typically a customer comes to your website to look for something specific. If it is too hard to maneuver around your site, the customer will move on. Allow for a search bar to be in your website so a customer can search for what they are looking for. In your design, make it simple to find the products or services offered… To ensure professionalism and ease, minimize the code and highlight the content; put the content toward the top of the site’s source code, and html tags as indicators of your site’s content. The easier it is for a customer to find what they are looking for and check out, the more they will buy.
Your design is the framework to your entire website. Good design also helps build your SEO rank which in turn sends you more customers. Search engines are constantly monitoring your website. They weed out the amateurs by looking for quality indicators in your website. One quality indicator is your design. If your design is reliable according to the quality indicators, your site may be on one of the first three pages of the search engine results. This optimizes your chances of getting more customers.
Another important factor in making it to the first three search pages is your bounce rate. A good design keeps customers interested, and they, therefore, stay on your website. However, if they see a poor design and bounce off the site, your SEO rank goes down. As this goes down, less and less people are viewing your site. It is a domino effect from there. So, it is imperative, to making your company succeed, to take pride in your design by making it look professional, readable, and easy to use.
Finding the right field marketing companies for branding your business is a vital decision, and one of many that Nate Dorcett suggests as an advertising consultant.