Creating Mobile Presence
According to Pew Internet and American Life Project, over one third of Americans now have an internet enabled smartphone. Even more Americans have mobile phones with mobile web access that can access the internet. With such a large percentage of the population adopting the technology to have the internet in their pocket, it makes sense for a business to include expanding their mobile web presence in their marketing plans. Below are six of the most compelling reasons to have a mobile presence.
When customers are trying to find out information about your business on the go, they use a smartphone to search for your business information. Without a reliable website, they may find outdated and unreliable information from what is available online from other websites. Being able to search and find exactly what they need to know on the go makes life easier for your customers. Without the information they need, they may choose to go elsewhere, knowing that another business has what they want, whether it be menus, hours, services or directions to your location.
Ease of use:
Even if you already have a website for your business, it may not format properly on the small screen of a phone. One of the main problems smartphone users experience is accessing websites that are not properly formatted for their phones, making it difficult to use while away from their computers. Some websites are designed in applications like Flash that may not load on a phone, or use too much memory and crash the browser. Choosing to have a clean and simple mobile web site will make all of the information easy to view and access. Websites formatted for the mobile web prevent annoying navigation and loading problems.
Maintaining a mobile website is often very inexpensive, with the fees to design a mobile website also very modestly priced. For most businesses with a large web presence, the cost of developing and maintaining a mobile website will be a small fraction of hosting and server fees for the non-mobile website every month, while providing a useful tool to market your business online.
The number of smartphone and mobile web users grow on a daily basis. 7% of U.S. web traffic comes from mobile devices, and that statistic is expected to continue to rise. More users will be accessing mobile websites in the future, making it necessary to consider the expanding market of mobile web users.
Keeping up with the competition:
More and more businesses are seeing the use of a mobile website for users on the go and choosing to include it in their marketing and advertising plans. As more and more adopt this technology, it is important to stay ahead of the curve. Don’t be left behind in your competitor’s dust.
Reaching more potential customers:
Most large companies have a mobile website rather than a mobile application because they know the value in reaching as many segments of their market as possible. A well designed mobile website will attract far more interest and business than a mobile application, and be much easier to to implement. Separate mobile applications have to be developed for every different operating system, making it several times as costly and complicated to implement a system that will work for every mobile user.
Looking at more statistics of smartphone use, it is clear that smartphone users are using their phones as a mobile computer rather than a phone. At least two thirds of smartphone users use their phones to access the internet on a daily basis, and 25% of users report using their smartphone as the primary mode of accessing the internet. When choosing where to spend your marketing dollars, it makes sense to expand your business’s web presence to the mobile web.
Peter Tarkington is a website consultant and content contributor for wirelessinternet.org, a site which lists wireless providers and tracks the latest advances in available web connections.