Does your business really need a Website?
Normally, the worst reason for doing anything is “because everyone else is…”
So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer in 2002 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. You really need a website.
Here are my top 8 Reasons for Having a Website. . .
1.) Bear in mind that your potential customers are already on the web searching
for the information.
These days more and more people make use of internet to gather information about the
products or services. Searching for information on the internet makes it easy for them,
and they even do not require any salesman for this. So, the person will definitely look
out for certain websites before finalizing the one. And if your site is one amongst those
certain then you will gain a lot. But if you have no site for your business then how come
you will be able to score. A website now-a-days means a way to attract more visitors
those turn into potential customers.
2.) Website means promotion for 24 hours a day, 7 days a week, 52 weeks a year.
Website is considered a really effective way of promoting business. Even while you
sleep, your website can do marketing for you. With the help of website you can explain
your products, services thoroughly, and it does not limit itself to particular region but
to worldwide. You can respond to queries when you feel. With a website you
increase the visibility of your business and have the opportunity of reaching more and
3.) Website increases the advertising value
With the help of website you can tell about your products and services. You can explain
in detail each and every aspect. You can place your website in book marking sites, ads/
classifieds, which helps you gain more customers. You can even place your website
address in advertisements, business cards, to draw more customers. Customers prefer
website than any other medium, as it provides the information in a very convenient way.
The customers are not supposed wander here and there for searching the right product or
service and they also don’t feel pressured.
4.) Reaching to customers worldwide without spending extra.
Wish to market your business world wide then internet is the answer, and website for
your business is the right medium. You can open up a world of new opportunities for
yourself that will help you score. You can market your products on a large scale and not
be restricted to a region in particular, as is the case with Yellow Pages. You can take your
products and services across the world.
5.) Save money with the help of website.
If you have website then you will save a lot of money. There will be low printing costs as
much less printed letters and brochures will be required. E-mail is the cheapest way for
communication, so greater saving. Website can market for you for 24 hours a day, and
52 weeks a year, so no extra wages for it. Website can handle the tasks of many persons.
6.) Website acts a powerful sales tool.
Website is a means of exposing your business to market. It helps you to sell your
products to your customers. Now-a-days the people are so much busy in their day-to-day
lives, that they prefer the easiest way to have the best of everything, and for that website
is the most appropriate means of providing the information to the customers at their
7.) Website increases your believability.
Website is the best way to represent your company. You can establish credibility by
providing useful information, and by helping them to make a right move. Your website
needs to a professionally designed website, with quality content, and have up-to-date
information. You can provide the genuine information on the website, and allow people
to contact you.
8.) Customer friendly service
Website can provide friendly service to its clients. As the website is visual, so customers
can have choice to move freely, and choose what they wish to. And many persons can
simultaneously visit the site. But in the case of phone, if a customer is online, then
the other will have to wait for the phone to get disconnected. Even the website has the
information at one place and visitor is not supposed to wait for a long time to know the
Article publié pour la première fois le 11/08/2010