Facebook Marketing

Facebook Marketing

Facebook is one of the most used social network and can drive good traffic if used properly.

 

 

Add a Link on Your Personal Profile

If you’d like to promote your fan page to your Facebook friends, just under your photo on your personal profile there is a section to write something about yourself. You can add website /facebook page link there. Example : www.jobisite.com

Link to Twitter

Link your Twitter account to your Facebook fan page and automatically post your Facebook content to Twitter. You can edit what gets posted, choosing from Status Updates, Photos, Links, Notes and Events.

 

 

Create or Use pages created by your teammate

You can create or use pages made by your team For example, if we are marketing job board –www.jobisite.com, then lets like their pages

https://www.facebook.com/jobisitecanada/?ref=bookmarks

https://www.facebook.com/jobadviser/?ref=bookmarks

https://www.facebook.com/jobisiteAustralia/?ref=bookmarks

https://www.facebook.com/ZeustekTechnologies/?ref=bookmarks

 

If you are promoting content, then page owner can provide you publisher access. Once you have that access, feel free to post jobs , blogs, gigs from Jobisite.

Let’s target to publish all jobs to all pages. Instead of publishing jobs, use schedule jobs feature of facebook, where jobs will be auto schedules after half an hour or an hour.

 

For fast posting, open all pages in tabs, and then copy one job link with text and start posting in each page one by one. Once posted, then you can pick another jobs and increase the schedule time by an hour and then schedule for all pages.

On other tabs , you can open twitter , linkedin groups and other social bookmarking sites.. so you can post to all sites in one go.

 

 

 

 

 

 

 

Facebook Groups

Join related groups. So if you are promoting a job board, then your main audience are job seekers and recruiters. So search for these keywords, like Jobs , recruiters, job board etc and join these groups.

 

Once you joining request is approved, then you can target your audience . Try joining many groups, like 20-30 groups, or may be 7-8 groups in a day.

Keep the target as 1 post per day per group and don’t overdo. Focus more on comments and likes.

a)

Try search for posts that says, “Looking for a job “ or where job seekers looking for job, and then comment and tell about your job board and its features.

 

Example comment: Sir, you can try registering at www.jobisite.com for many new jobs and it’s all free. You can find many recruiters and many hidden unadvertised jobs also.

Thanks,

 

b)

Try connecting to recruiters and job posters also. Search for posts which has job listings and then like and comment and tell about your job board and its features.

Example comment: Sir, can you also try  www.jobisite.com for free job posting and resume search. You can even post jobs by just sending emails. It’s all free and you will surely like the service. Thanks,

 

 

 

 

Article publié pour la première fois le 07/03/2017

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Linkedin Marketing

LinkedIn is ideal when it comes to promote career related websites. Here are some of the tips for linkedIn marketing. I will take an example of promoting a job board and explain some tips on promoting it.

 

  • Create a new account for linkedIn promotion. Fill up as much as information as possible.

  • Join Groups

You can start by joining groups where your target customers actively participate. For example, in case of promoting a job board, lets join public groups focusing on keywords: “Jobs” , “Recruiters”  etc.

Post about yourself and about your website, but don’t overdo, may be a single post like this in a month in a single group.

a) Try search for posts that says, “Looking for a job “and the comment and tell about your job board and its features.

 

Example comment:

Sir, you can try registering at www.jobisite.com for many new jobs and it’s all free. You can find many recruiters and many hidden unadvertised jobs also.

Thanks,

 

b)Try connecting to recruiters and job posters also. Search for posts which has job listings and then like and comment and tell about your job board and its features.

You will see jobs in Jobs category of groups

Example comment:

Sir, can you also try  www.jobisite.com for free job posting and resume search. You can even post jobs by just sending emails. It’s all free and you will surely like the service.

Thanks,

 

 

 

Look for problems and challenges they are facing and directly address these problems; offer your advice and solutions to them.

Don’t overdo, so 3-4 messages per group a day..

 

  • Status Updates:

    You can use 2-3 statuses a day and talk about your services. You can also share some useful tips and like and share content of targeted audience. If you want to be noticed by recruiters, let’s like and share their content. Again don’t overdo.

 

  • Posting in own groups:

Create new groups or join groups created by your team mates.

For example , my team mate has created this group for job posting https://www.linkedin.com/groups/13515925

Join the group and feel free to post as many jobs and updates.

 

 

 

Article publié pour la première fois le 07/03/2017

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StumbleUpon Marketing

stumbleupon marketing

StumbleUpon is a social network around content. More like a social bookmark community and it is one of the best traffic generators among the top social media sites.
For a content promoter or a blogger, StumbleUpon is a MUST and if you have good quality and useful posts, you can get a very good traffic from StumbleUpon shares and likes.

Let’s see how can we generate traffic from StumbleUpon.

Create Account

Go to StumbleUpon, and sign up for a free account.Select your interests and follow people and learn the platform and how it works for 5-10 minutes.

Make sure that you complete your profile so that people can follow you back
-Complete bio information and write about yourself and your interests. Check Settings > Customize Profile
-Complete your interests. Check Settings > Manage Interests.
-Good profile picture. Check Settings > Profile Picture.
Because when a user likes, or stumbles, a particular page, it is put into the StumbleUpon lineup. As other StumbleUpon users are randomly searching
for new content on a specific topic using the Stumble button on their toolbar, any pages in the lineup for that topic will be displayed to them.

Content:

The main thing is good content. Lets not focus on sales pages or pages with lower content quality.
Bookmark your good quality pages. Focus more on nicely written articles and blog posts.

Use tags
Tags are powerful in StumbleUpon listings. They help to create new interests people can follow!
When tags exist on system, tags help you share your submission under more than one category.

Add StumbleUpon Badge
To increase chances of your content getting stumbled, one can add StumbleUpon badge to your website content. One can grab it from http://www.stumbleupon.com/badges/

 

Use Su.pr

http://su.pr/ is a shortening URL service from StumbleUpon. You can get a shortened URL from Su.pr and use that URL in other social websites, like facebook, twitter.
For example, you can tweet like: Nice blog on employment http://su.pr/xyx. Try signing it today.
If someone uses this link, it will open a website with StumbleUpon toolbar conveniently above the post making it easier for the user to vote up for that.

 

Create social network

Getting followers on StumbleUpon is much like getting followers on Twitter where in we can follow people of similar interests and rely on the fact that they may follow you back.
Find people of your interest. Finding followers interested in the same topics as you are simple. You can start by going to http://www.stumbleupon.com/discover/keyword/ and replace the keyword with topics you are interested in.

 

Exchange shares

You can try StumbleUpon exchange shares with your followers. Try installing StumbleUpon toolbar plugin in firefox, a good one: https://addons.mozilla.org/en-US/firefox/addon/stumbleupon/
Whenever a mutual follower sends something to you, you will see a red number in your Stumbleupon toolbar and on click, it will open the page being shared and you can vote or send a reply that you like the page.
This will encourage them to like your pages also.

 

Stumbling own content

Your content needs to be stumbled before you can share it.You can ask your friend to stumble your page so that you can share it with your followers

 

Submit interesting web pages

Apart from just sending your own pages, try submitting other interesting web pages in the same niche also.StumbleUpon does monitor user activity and may prohibit activity if all you do is promote your own stuff.

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Tools everyone is using in digital marketing industry

digital marketing tools

In the digital era, marketer won’t keep himself away from the challenges of the tasks instead, he will utilize innovation to speed up his process. Today doing business means busy. There’s not enough time to do everything so how we can cope up with this situation. Therefore, planning and implementing certain tools not only will drive traffic to your website but also enhance your efforts towards digital marketing strategies. Here are various tools everyone in the digital marketing industry should be using to increase their productivity.

 

1) CANVA

Everyone knows that infographics in their blog post or web page increases the click and engage their visitors. Canva, is an interesting online tool used by marketers to create different images, infographics, social media cover photos, eBook cover pages, and brochures. This is a tool which is very easy to use, even if you’re not a skilled designer you’ll still be able to produce a great picture in no time.  you can start with a free 30-day trial.

 

2) BLOG TOPIC GENERATOR–

we always remain confused what type of content or what will be the blog topic we use? but with this blog topic generator tool, it’s not a problem. It will help you to compose good blog topics.

 

3) MAIL CHIMP–

An effective email marketing campaign, which is mainly used as a digital marketing tool. The software yields affordable pricing, a highly intuitive interface, and great content.

 

4) GOOGLE ANALYTICS–

Google analytics is the best way to analyze your website performance.  With this tool, you want to know from where your visitors will approach your website?  Which website pages are performing well and which pages of your website viewers viewing when they decide to click away to another site, you will know these answers by using Google Analytics.

 

5) TWITTER–

If you are into digital marketing, twitter is another tool where you can easily gauge your buyer personas and sell your point to them. you just cannot avoid twitter. Twitter has an advantage where you can communicate with the users on one on one basis and engage your followers instead of spamming them with your one-way tweets of product and services.

Keeping in mind these tools provide success in the digital marketing industry and lead to happy business and happy customers.

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Twitter Marketing

Twitter Marketing

As the number of people are growing sharing their content in Twitter , its marketing can not be skipped by start up businesses and promoters.
Having a company twitter account is a MUST these days.

So lets see how can we promote our business /website in Twitter effectively.

Create Account

Start by creating a Twitter account and write a descriptive bio and add link to your website. Also , add a nice bio photo.

Strategically select the people you want to follow. For example, if you own a job board, then your audience will be recruiters and job seekers, so you can focus on them.

Create Twitter lists, For example here you can create list : “recruiter” , “Java candidates” , “New York .Net”, “Nurses” etc.
You can also use other people’s lists as a shortcut. (Note: Lists can be public or private.)

Follow People

These are Twitter users you want to follow. While Twitter lists can be as large as you want, keep the number of people manageable so you’re not overwhelmed with the stream. You don’t have to create lists from scratch. Use other people’s lists as a shortcut. (Note: Lists can be public or private.)

You can also search for people , with keyword “recruiter” and start following them.
Try following people rather than companies as they may not follow you back.
Find the influencers in your niche. A good tool for this is FollowerWonk.

Let’s Tweet

You can also plan your tweets in advance. Use a scheduling tool such as Hootsuite or Buffer to support your efforts.
Take advantage of hashtags. Hashtags are a shorthand way of capturing information and conversations.Try 1-3 hash tags in your tweets.
Example : #Job :Need #java developer in #NewYork. Your link.

Do not always promote links from your website. You should promote some good content from other websites.
Create or curate GREAT content to share. Use a tool like BuzzSumo to find out what content is the most popular.

Lets avoid tweeting style which is very common or that can not attract people to share it,

For example :
Tweet :
“Check out this ultimate guide to social marketing : {bit.ly} by @twitterhandle”

It can be rewritten for more attention and sharing.

“Are you not getting social media traffic even after lot of sharing! Read this and get more shares and traffic: {bit.ly} by @twitterhandle”

 

Use images if possible in tweets. You can use other media files also , like videos, presentations etc.Tweets with images attracts more re-tweets and sharing.

Make Other users to retweet your tweets as Traffic from Twitter doesn’t mainly come from your own followers. It comes from OTHER users who retweets your tweets.

 

 

Tweet often

Plan your tweets in advance. Use a scheduling tool such as Hootsuite or Buffer to support your efforts.

Tweet shelf life is very short , so try to extend the life of your content by creating several versions of your tweet to post.

 

Re-tweets

Re-tweet your own content more than once, a good one will be to re tweet 3-4 times, once every 6-8 hours to attract a broader reach with limited overlap.

 

Follow ups

Converse with people tweeting about your topic. This can be as simple as favoring the tweet, or a reply “thanks for sharing!”

 

Some tips:

No need to read all tweets
Use a scheduler like Buffer
It’s okay to reshare the same content

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Ideas for Pinterest Marketing

pinterest marketing

Pinterest Marketing

Pinterest is a platform for crowd sourced visual content grouped into topics (mostly lifestyle at the moment).
It is a social network that allows its users to share visual content ,like images or videos to their own boards. If you are a regular facebook user/promoter, you can think of board here same as facebook page.

Before you jump into Pinterest marketing, you can ask yourself if you have enough visuals or medias in your website to promote? Will that audience matters to you ?
Some good example sites that can use pinterest heavily may be ecommerce stores, blogs will nice images, media, etc.

Ready to start?

You can register with your business email (and Twitter) on account set-up

 

Below are some of the pinterest marketing ideas for content promoter

 

– Include Price Tags
If it is ecommerce store then it is very helpful to add price tag to it. Many pinterest users are looking to buy products also.
Make sure you include a price tag in the pins you create or repin. Pinterest pins with prices get a lot more likes than those without.

 

-Find Popular Group Boards
There are not many search features currently available to search good group boards, so you can use external website www.PinGroupie.com to find out some nice boards. If you go to PinGroupie site, you can search boards by filling up category and then filter result by collaborators, repins, Likes and followers.Try using more repins option as the more repins the board gets the more engaging.
-Cross promote
Choose something fun or engaging that fits your theme or trend and cross-promote it on your other social media platforms and may be on new boards you created in Pinterest also.
A good promotion may be to tweet about Pinterest 4-5 times a week and try posting in facebook for 6-8 times a week.
You can also add pinterest app to your facebook pages https://www.facebook.com/dialog/pagetab?app_id=305927716147259&next=http%3A%2F%2Foffertabs.com%2Futil%2Finstalltabreturn%2F305927716147259

 

-Try Blog boards
Promoters can create a blog board, a place for your followers to find all your blog posts.
Followers also automatically see any new blogs you pin on their homepage

 

-Check Pins from Competitor Domains
Users who have pinned items from your competitor’s websites are more likely to pin items from your board.
Promoters can use www.pinalerts.com ,which can tell about pins for your competitors website. Find pinners who are actively pinning items from your niche and then start following them and repin from their boards.

 

-Share videos
While videos are not as popular on Pinterest as images are, creating a board with videos is a great way to increase engagement with your Pinterest followers.Some nice videos, how to do things, video testimonials in your pinterest boards is a great way to drive traffic back to your website or your YouTube channel.

 

-Highlight books/blogs worth reading
Its not always to promote your own website, but educating yoru audience with some nice blogs, articles, books will be a good idea as a content marketer.
Also provide some comparision blogs, some Dos and Donts or pros and cons content.

 

-Highlight your peers
Why not set up a Pinterest board to highlight other content marketers or entrepreneurs in your niche to drive traffic and build relationship

 

-Infographics
Infographics attracts lot of audience and sharing, so its worth creating some infographics. There are many online sites for creating infographics.

 

-Quotes
Everyone loves quotes, especially Pinterest users.Try online sites for getting quotes like Quozio.com

 

-Pinterest contest and promotions
Designing your own Pinterest promotion is pretty straightforward. You need to select a way for participants to enter, and then select a way for participants to win. You can find some nice tools and tips for creating Pinterest contents and content for that.

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