Benefits of Discount Promotions in E-Commerce
In e-commerce, traffic is imperative to success. With the holidays approaching, shoppers are targeted in many different ways. For those who count on online shoppers, targeting shoppers isn’t always easy. Unlike TV commercials during their favorite programs, radio commercials playing during rush hour, or newspaper inserts strategically placed in the most popular sections, reaching shoppers online takes a lot of research, enticement, and effort. For that discount promotions is key to attracting shoppers to your site. In the world of SEO, discount promotions can lead to gold.
The SEO Benefits:
SEO (search engine optimization) is essential for your e-commerce site to rank well in the search engines, that is common knowledge. Those search engines are used by much of your customer traffic, that is more common knowledge. What is not common knowledge is the beneficial role to your SEO that discount programs can play.
For instance, a properly executed discount promotion will add more keywords to your already existing SEO plate. If you are selling laptops, additional keywords could include laptop sale, discounted laptops, laptop coupons, laptop deals, etc. If you have a brick and mortar store that you also sell in, you may even add your locations, i.e. discounted laptops Roanoke VA.
Strategies to Implement Discount Promotions:
There are many different ways to initiate a discount promotion. Many online retailers have difficulty in starting their promotions effectively. Here are a few strategies to consider when deciding to start your promotion.
Take a product that you know is popular and offer a discount to your customers. This is a form of public relations that allows you to reach out to the community of customers that normally couldn’t afford the product.
Introduce new products that are popular. If you have recently acquired a new product that is selling well by other retailers, offer a discount during its launch. Many who are looking for that item will see the savings. This is a great way to bring in new customers who didn’t know your store was there until searching for that product.
Advertise as many product promotions as possible. The use of coupons in SEO makes it easier to advertise than many know. Facebook also offers a coupon program that will increase your fans and bring new shoppers to your store. As your fans “like” your product through your Facebook page, your coupon code will become visible to them and their friends will be notified, in turn bringing new customers to your site. Add your promotions to existing advertising campaigns and social media sites. The up to date feeds are a great incentive for adding new products that target your specific audience.
Banners are another way to use SEO to gain exposure for your site. There are numerous sites that will allow you to exchange links through something called a banner. The ads are in the banner for your site which is placed in the code that is linked to your brand image. That image should represent the brand name that you emulate to the public. Most affiliates provide banners for the products you sell, allowing easy setup for your pages. You may even work with other sites in a banner exchange agreement. Many sites will allow your banner on their site in exchange for page space on yours.
As mentioned in the SEO benefits section of this article, meta-tags and keywords are imperative. With each discount promotion you initiate, keywords and meta-tags should be used. This will allow more traffic through search engines as they re-index your page. The more relevant keywords you provide, the more terms you will be included in.
All of these strategies offer an e-commerce site the ability to rank well as they maintain loyalty and gain customers through discount promotions. Create the discounts and add them to your site, update your advertising plan to include the new promotions and continuously update your social media pages to include the sales. Soon you will notice more traffic and build credibility with your existing customers.
As a couponer in the UK, Mary Blanchard knows the ins and outs of the best deals. One of her favorite coupon sites is couponcroc.co.uk, check them out and see why she recommends them.