Viral marketing refers to providing free services or products along with your contact information, link, email, etc. The recipients of your free product will pass it to their own clients, visitors and others as a freebie. This is the most effective and quick way of marketing, with no extra charges or extra efforts.
Some popular viral marketing techniques to be followed:
1.) E-books: Share your e-books with your website visitors. Tell the recipients to share the copies of e-book with their contacts.
2.) Free Software: Develop new software and share it with your visitors for free. You can even provide a trial version of your software. Don’t forget to include you contact information for your most popular product with links to your website.
3.) Web Hosting: You can even offer to host small business web sites on your server free of cost. In exchange, you can place your own banner ad at the top of the site.
4.) Templates: Create your own templates that will include your own marketing information. Give them away as free downloads and grant permission for recipients to pass them along to their contacts.
5.) Articles: Write articles about your business, services or products. Include your website and contact information in the byline and grant permission to readers or others to publish as long as they keep the byline in tact. Thus information about your business will spread like a wild fire.
6.) Set up a discussion board: Set up a discussion board on your website with your banner ad attached at the top. You can invite others to link to it.
7.) Free Games: Games carrying your ad or screen savers will work out in an efficient manner. People will e-mail games or graphic to their friends.
8.) Enable visitors to e-mail post cards or greeting cards from your website: Such scripts are not very expensive but you may carve out some real interest and traffic.