The age of mobile commerce is no longer just a prediction for the future, but it is a reality that sooner or later every online merchant will have to adapt to. However, many online entrepreneurs are not aware of the real potential of mobile commerce or they fail to understand the real benefits of going mobile. If you want to increase your mobile sales, here is a bunch of facts to consider:
Understanding how customers use mobile devices
Mobile shopping is significantly different from the desktop experience, first of all, because of the very nature of mobile devices. Although it is not uncommon to use mobile devices at home or at work, 42% of the time spent on mobile devices takes place on the go and away from both work and home. Many of these searches are conducted on the way to the local point of sale or service: 54% of mobile searches are conducted with local intent, while 78% of these searches lead to offline purchase a couple of hours later. All of it means that one of the strongest advantages of mobile commerce is the ability to research products on our way to the brick-and-mortar store or purchase products while commuting to work or home. How this information should influence your approach to mobile eCommerce?
Mobile sales optimization
If you sell your products in a local brick-and-mortar store, make sure that your customers can be automatically redirected to the nearest point of sale by enabling geolocation data. You should also make sure that your website is adjusted to the typical constraints of mobile platforms, such as small screens of smartphones or mobile browsers, which not always support commonly used formats. Responsive Magento website is a must, but you should also assess the design of your website and get rid of all unnecessary distractions, which can cause problems for mobile users.
Article publié pour la première fois le 05/01/2015